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The
Crafts Business Encyclopedia:
The
Modern Craftsperson's Guide to
Marketing, Management, and Money

by
Michael Scott,
revised by Leonard DuBoff
Harcourt
(1993)
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Whether
you produce crafts as a hobby or as a profession, it's important
to remember that if you sell your work, you're in business,
and every business person must know the essentials if he or
she is to succeed in today's competitive marketplace. The Crafts
Business Encyclopedia, with its easy-to-use format, will allow
you to manage your business with the same careful and creative
skill you devote to your work.
The
Encyclopedia defines and discusses hundreds of terms and will
guide you toward a complete understanding of many aspects of
the crafts business, including the following: protecting work
by copyright; advertising and selling crafts effectively; managing
bookkeeping, invoices, and credit; buying appropriate insurance;
and calculating taxes. Entries are listed alphabetically with
handy cross-references to related sections, and helpful appendixes
list organizations and publications vital to today's crafts
artist. Success or failure, profit or loss: each of these depends
on how you run your affairs, manage your money, find your markets,
solve your problems.
If
you love your work and if you want to be in the crafts business
through the nineties and beyond, let The Crafts Business Encyclopedia
be your guide.
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